Foreword: Bauer Graphics was recently asked by Oregon Creative Industries to design the OCI logo. We are honored to have the opportunity to help grow the creative landscape here in our beautiful state of Oregon.
As Oregon celebrates its 150th birthday this year, we are reminded just how far we have come. This little west coast state has broken all of the molds set by stereotypes of the past, and has expanded its reputation from that of downtrodden loggers & beaver trapping brawny that occupied the minds of ignorant Americans for years prior.
It isn’t much of a surprise to most native Oregonians, let alone those at the front lines of creativity that Oregon has got it going on! We have climbed the ranks, and earned our stripes as one of the world’s most talented, innovative, culturally-diverse, liberal, sustainable & above all CREATIVE states.
Oregon has a long tradition of creative-ness. We have managed to shimmy our way into the spotlight as a top-tier town with a knack for turning heads with our innovative beat brought through some of the top companies in the world. Perhaps you’ve heard of a small company called Nike? How about Columbia Sportswear? Or one of the thousands of other creative firms that call Oregon home.
One organization that understands the magnitude of originality that the region offers is Oregon Creative Industries (OCI). A labor of love from networking mavericks, Steve Gehlen & Tad Lukasik, OCI was born in August 2008, from a discussion at Cre8Camp Portland in July. The desire is to unify the entire Oregon creative community, and hopefully brand Oregon as a creative metropolis.
Creative Industries is defined as a set of interlocking industry sectors that focus on creating unique property, content or design that previously did not exist. In 2008, Oregon employed approximately 60,000 people in the creative industries. This number includes not only arts-related industries, but also the software industry.
The main vision behind OCI is to provide a backbone that provides networking, promotion and advocacy to a variety of creative industries-related organizations–both structured and unstructured–in order to increase business opportunities and revenue for the community.
In December 2008, The Oregonian described OCI as more than an organization, but rather a movement. Bauer Graphics believes that this hunch couldn’t have been more accurate. This new insignia, we believe, will serve as a proclamation to just how incredibly inter-dependendent the entire creative industry can be, as well as always has been.